2015 Channel Incentive Benchmark Study

Software Industry Results

Exploration of survey input from software vendor staff.

How are cloud and virtualization effecting the ways software channel vendors  engage with partners and funding programs?

This webinar explores:

  • How the top IT vendors in each segment focus their channel marketing tactics; over the past decade, now, and over the coming year.
  • Assessment of the state of channel marketing automation, including how channel vendors automate their processes, capture and share information, and utilize partner data.
  • How channel organizations are investing their limited budgets in various partner incentive approaches: MDF, Co-op, SPIFs, rebates, loyalty points, and more.
  • How technology vendors of different sizes tend to operate their channel programs and invest their budgets differently.
  • And numerous other topics.