Referral Rewards Case Study

Telecommunications Giant Realizes Dramatic Sales Increases

This client is a global leader in communication systems, applications and services. They are a world leader in secure and reliable Internet Protocol (IP) telephony systems and communications software applications and services, and they design, build, deploy and manage networks for enterprises. Customers range from small businesses and nonprofit agencies up to more than 90% of the FORTUNE 500, and the U.S. government.


  • Need for improved control and ROI insight into referral lead programs
  • Need for streamlined referral lead capture and lead follow up
  • Lack of robust program reporting
  • Error-prone and time-consuming administration and payment procedures

CCI Solution Mix

    • CCI Professional Services
    • Referral Management Software
    • Integration with clients embedded application software


    • Channel sales increase of over $100 million over three years (for one lead program)
    • Agent commissions alone on one program totaled over $130 million in the first year
    • First year cost reductions exceeded $10 million
    • Improved customer satisfaction and lead closure rates