MDF Case Study

Increased Savings for Leading Storage Solutions Provider

This client is a leading provider of storage solutions that delivers simplified data management and scalable storage infrastructure. By providing simple solutions to complex business problems, this client has established itself as a leader and innovator in the storage industry. Working with leading partners, this client addresses pressing enterprise concerns within each industry.


The client’s business was impacted in the following ways:

  • Need for improved control over Market Development Fund (MDF) budgets
  • Lack of robust program reporting
  • Need for automated prior approval and claim processes to support future growth
  • Error-prone and time-consuming channel administration procedures

CCI Solution Mix


    • Significant reduction in time and effort spent on administering channel programs
    • Reduction of MDF claim error rate from 5% to less than 0.1
    • Improved partner visibility into program status – channel account managers can now devote more time to building relationships and growing revenue
    • Dramatic 6:1 return on investment (ROI) in the first year
    • $500K cost savings in first year and $3 million over five years