Joint Marketing Planner Case Study

Motorola Solutions Empowers Partners and Channel Account Managers to Execute on Joint Marketing Plans With CCI’s Joint Marketing Planning and MDF Modules

Motorola Solutions is a leading provider of mission-critical communication solutions for enterprise and government customers. Through leading-edge innovation and communications technology, it is a global leader that enables its customers to be their best in the moments that matter.

Challenges

The client’s business was impacted in the following ways:

  • Complicated and inflexible legacy system
  • Partners could not access the system to review joint marketing plans, create campaigns, or review MDF approvals/claims
  • Unable to group activities into a campaign to track business-level outcomes
  • Unable to load budgets, so regular manual reporting was required to prevent overspend
  • Inflexible approval process

CCI Solution Mix

    • 12-week professional services engagement and deployment of CCI’s Joint Marketing Planning and MDF Modules
    • Configured and customized CCI’s MDF and Joint Marketing Planning Modules
    • Implemented waterfall funding allocation for improved budget management
    • Alignment of partner goals and marketing objectives though plan and campaign structure

Results

    • Strong partner adoption – 84% of partners submitted 414 joint marketing plans within the first 90 days of program
    • 100% improved visibility into regional marketing budgets and activities
    • Optimized MDF budget and improved marketing ROI through balancing of marketing mix
    • Positive feedback from partners