Motorola Solutions Empowers Partners and Channel Account Managers to Execute on Joint Marketing Plans With CCI’s Planner and MDF Solutions
Motorola Solutions is a leading provider of mission-critical communication solutions for enterprise and government customers. Through leading-edge innovation and communications technology, it is a global leader that enables its customers to be their best in the moments that matter.
With over 300 managed partners to support, the UK-based Motorola Solutions EMEA channel marketing team is focused on enabling partner success. In 2010, the company relied on an outdated system to manage partner data. As the company refined their market development fund (MDF) program strategy and annual joint marketing planning process with partners, their back-end infrastructure wasn’t flexible enough to adapt and scale as strategic changes were made.