Channel Champion Blog

Recently I experienced a blown-out knee. As a practicing triathlete, the state of limited mobility has been beyond frustrating. Anyone who encountered me at Baptie’s Channel Focus event can attest to my frustration. So can my wife, who has had to deal with my restless soul, trapped on crutches. However, as always there is a silver lining, and as is

I recorded a podcast recently with Mike Maturo, pre-sales engineer at Relayware, which since 2007 has emerged as one of the industry’s premier Partner Relationship Management (PRM) platform provider. Mike has worked in the enterprise collaboration technology space for 10 years, helping businesses collaborate better both internally and externally. I wanted to get Mike’s take on how PRM provides insight

I had an opportunity recently to do a podcast with Mike Moore of Averetek, a Seattle-based channel-marketing software and services provider. When Mike and I first started talking about what to cover in the podcast, we began with through-partner marketing automation and through-partner marketing agencies (which I think is an incredibly exciting development in our market). But we pretty quickly

We only feel tremors now, but more is on the way I recently had a great conversation with Diane Krakora, founder and CEO of PartnerPath to get her insights on the state of the channel. The reason for this call was to find out more about PartnerPath’s recently released 10th annual State of Partnering survey — 10 Trends for a

Recently I had the opportunity to talk with my friend and colleague Heather K. Margolis, founder and president of Channel Maven Consulting. Earlier in her career, Margolis managed channel programs and channel marketing for tech companies such as Egenera, EMC, EqualLogic, and Dell. Today, she and her team help channel organizations build effective channel enablement programs, market to partners in

Guest blog by Scott England, VP of Alliances & Strategic Partnerships, Zift Solutions I’ve noticed a consistent pattern within large organizations that sell through third- party sources (resellers, distributors, dealers, etc.) The usual hand wringing over how to get partners to sell more is followed by the same predictable “solutions” to drive results.  “We have a new portal!  A new

by Chris Becwar Channel program ROI measurement is nothing new; it’s always been something that channel professionals have strived to do. But let’s be honest, it’s never been something that people have been able to do particularly well. Not surprising, given the numerous levels of complexity inherent to the channel. This challenge has led to ROI being seen as an

by Chris Becwar In case you missed the buzz, I’d like to point out some very interesting channel best practices events worth taking a look at… I’ve mentioned here before that the CCI team are unabashed fans of what PureChannelApps is doing to help leading tech players enable social marketing for their VARs with the SocialOnDemand platform. They’ve got an

by Chris Becwar Pre-recorded, web-based video communications are all the rage these days in the channel. In fact, I would argue that the channel is one of the hottest and best places for use of video. It’s quickly overtaking MS Office documents and PDFs as the best way to communicate. So why is video so hot in the channel? Most

by Chris Becwar First off, I want to say how excited I am to join the CCI team as the new marketing director and host of the Channel Champion blog. I’m looking forward to connecting with all of you regularly in the future. So without further adieu, let’s jump in! My first week on the job, I was lucky enough