Channel Champion Blog

In case you missed the buzz, I’d like to point out some very interesting channel best practices events worth taking a look at…

I’ve mentioned here before that the CCI team are unabashed fans of what PureChannelApps is doing to help leading tech players enable best practicesocial marketing for their VARs with the SocialOnDemand platform. They’ve got an interesting case study webinar coming up featuring Adobe’s Angela Leech. Under the program name of Adobe Social Channel, the company is ‘socially’ enabling its channel partners by providing them with easy-to-find and easy-to-repost social media content. In under a year, channel partners posted Adobe news 6,000 times on Twitter, Facebook, and LinkedIn — which resulted in 100,000 clicks.

I’m also happy to say that our webcast earlier this week on partner scorecarding best practices with Diane Krakora, CEO of PartnerPath, turned into a major industry event…attendance hit record levels and everyone came away with a lot of new insight about how to do scorecarding the right way in our quickly evolving tech and telecom landscape. It’s now posted for viewing on CCI’s BrightTalk Channel.

And as you may have heard, the scorecarding event was the first in a two-part series. On January 30, 2014, we’ll reconnect with Diane to explore the other crucial element connected to scorecarding: joint partner business planning. Not to be missed!



Chris BecwarChris Becwar, Director of Marketing and Strategic Alliances at CCI
As the director of marketing and strategic alliances, Chris Becwar leads CCI’s marketing and operations strategies, expanding the partner ecosystem, and contributing to CCI’s consulting practice, which helps clients design, evaluate, and optimize their channel sales and marketing programs. Becwar’s experience spans leadership roles in product, marketing, channel, and alliances. A veteran of both start-up and large enterprise environments, he brings in-depth knowledge of successful global channel engagement in the B2B and B2C arenas.