It is hard to have any discussion today without the term “Cloud Computing” popping up. It affects almost every area of a vendor’s go-to-market strategy. Everything from how vendors view partner enablement, scorecard partners, price products and services, even how to compensate their own sales forces. So when we find something interesting on this topic we like to share it. We have included a link here to what we see as a strong series of video blogs on how the Cloud is effecting us all.
Presented by Channel Enablers, this is a four-part video blog series on Cloud Channel Engagement that has been created in conjunction with Robert Fuller, the foremost expert on cloud channels. From 2009 through 2011, Robert was VP Worldwide Channel Sales and Marketing at Rackspace Hosting, where he introduced a global channel program and was responsible for all aspects of sales, marketing and program management for the channel. He is now the President of Cycle Planning, a consultancy focused on enhancing all aspects of channel engagement within high technology companies, including Strategy Development, Sales, Marketing, and Program Development.
The first two videos are out now. You can find them at http://www.channelenablers.net/home/item/211-cloud-channel-engagement and on BrightTalk at https://www.brighttalk.com/webcast/8849/69013
ABOUT THE AUTHOR
Steven Kellam, Vice President of Sales and Marketing at CCI
As a growth specialist, Steven is responsible for CCI’s sales and marketing strategy and vision for today’s goals and objectives as well as positioning the organization for continued, long-term success. Steven has experience in both the VAR space, having run a successful Managed Services IT business, and a background in Manufacturing where he built a channel of over 2,000 partners.