Channel Champion Blog

Automating the Joint Business Planning Process Part 3 in a 3-Part Series by Matt Beatty In the second post in this series (The Path to Channel Marketing Automation), I mentioned a couple of ways that joint marketing planners help both partners and vendors create successful campaigns, enabling them to create plans that align with mutually agreed-upon business goals, drive leads

The Path to Channel Marketing Automation Part 2 in a 3-Part Series by Matt Beatty At the end of my first post (Choosing the Right Partners) in this series, I mentioned that each step in a vendor’s relationship with a partner generates information that can lead to better ROI. CCI has organized those steps into the Partner Investment Lifecycle: The

Choosing the Right Partners Part 1 in a 3-Part Series by Matt Beatty A New Breed of Partners One of the biggest challenges facing channel marketing and channel sales professionals today is the emergence of new breeds of partners, from big to small. For decades, those partners who were your highest revenue earners last year could be relied on to