Channel Champion Blog

Recently I have done several presentations on “today’s” MDF and how, despite the cloud and the new buyer’s journey, the foundational elements to a successful MDF program are still very much intact. I keep waiting for someone to tell me I am crazy. With cloud and digital marketing dominating the landscape how in the world can MDF core principles still

Guest Blog by Diane Krakora, CEO of PartnerPath There are two reasons we have conducted the State of Partnering study for the last 11 years. For one, I’m a data girl.  I love collecting and analyzing data, discovering trends and developing insights.  Second, our mission at PartnerPath is to help perfect partnering. We believe investing in the survey, data collection

In complete candor, this is neither a knock on vegetarianism or an endorsement, rather an admission to lack of self-awareness until it hits you in the head. Which leads to self-examination and reflection – if I missed this one, where else has “going with the flow” made me susceptible to a lack of self-awareness. Taking my wife and kids out

It’s Time to Expect More A funny thing happened on the way to maximizing the value of our MDF and Incentive Platform. We started to realize that there were a lot of folks with different ideas of what SaaS is, and the benefits that be gained from a SaaS platform. Technically the definition of SaaS is simple: “any software application

Recently I have spent a lot of time working with Robert Cassard from Voodoo Video Marketing Magic. As I learn more and more about not just the benefits but the strategy of video, I find myself asking why this integral part of digital marketing has not reached a greater level of adoption. Perhaps it is fear? Not just the fear

I had the pleasure recently of doing a podcast with Kimberly King, Vice President of Global Partners and Channels for Progress Software. Progress has been in business for about 35 years and works predominantly with ISVs that embed Progress software. Only in the past few years has it begun working with global systems integrators, VARs, distributors and, most recently, digital

To follow up on my previous blog,  Are You Paying Too Much for International Partner Payments?, I’d like to dive deeper into some of the issues you need be aware of to successfully manage international partner payments. Once you have chosen your payment method, you need to put systems in place that will enable you to stay on top of constantly changing

I had a chance the other day to continue an ongoing conversation with Richard Flynn, a principal at The Spur Group. The conversation centered on the ever-vexing issue of how to find the right partners, measure their value, and motivate them to change behaviors to be more productive. Simple stuff–yes! While everyone agrees on the importance of this challenge, Richard,

As trade continues to expand across the globe, so does the need for vendors to put in place partner-payment methods that are fast and efficient, and that comply with an ever-changing body of international exchange rates, rules, and regulations. Vendors must decide what payment method to use, and how to get help navigating the twists and turns that make payments