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Channel Management Insights is an interactive newsletter that presents the latest developments in tactical and strategic channel marketing management. Click here to subscribe.

Issue
Topic
July 2010 The Effects of SaaS, The Cloud and Managed Service Providers on Channel Models
May 2010 Outsourcing Your Channel in a Dynamic Economy
April 2010 POS Data and Partner Performance: Channel Management Insights interviews Bob Shecterle of InfoNow
February 2010 Reward Programs Best Practices: Communicate, Measure and Adjust
December 2009 A Reward Program That Rewards All Involved- Channel Management Insights speaks with Ted Hulsy of SonicWALL Inc.
October 2009 Channel Management Insights speaks with Justin Turner of Motorola Enterprise Mobility Solutions
August 2009 Marketing Development Fund and Co-op Programs
June 2009 Social Media and Channel Management
April 2009 Less Is More: Tough times? Time to re-evaluate your incentive strategy!
February 2009 Moving Channel Marketing into the Future
January 2009 Sitting on POS Data or Using It: Insights from InfoNow
December 2008 Channel Best Practices During Difficult Times
October 2008 Centralized or Decentralized Global Channel Program: What’s Best?
Summer 2008 Channel Management Insights: Measuring Program Effectiveness
Fall 2007 Channel Management Insights: New CCI Newsletter
Summer 2007 Opportunity Management- Beyond Deal Registration and Lead Management
Winter 2007 Deal and Opportunity Registration- Practical Real World Tips
Fall 2006 Channel Marketing System Integration- A Dual Challenge
Summer 2006 Advanced Analytics Provide Clear Channel Insight
Spring 2006 Strategic Sourcing as Channel Best Practices
Winter 2006 Deal Registration Best Practices
Fall 2005 Integrating Channel Programs to Meet Objectives
Summer 2005 What Channel Partners Really Want
Spring 2005 Automated Channel Programs Bring Objectives Together
Winter 2005 Build v. Buy in a Post SOX Environment
Fall 2004 Sarbanes-Oxley & FASB: Legislation Impacts Year-End Planning
Summer 2004 Trade Allowance Programs and Legal Restrictions
Spring 2004 Measuring ROI: After Execution Comes Measurement
Winter 2004 Executing Against Marketing Plans
Fall 2003 What is Marketing Planning?
Summer 2003 Leading Practices in Soft Dollar Programs
Spring 2003 FASB 01-9: Properly Accounting for Channel Promotion Expenditures
Winter 2003 Maintain Strong Brand Identity Across Complex Distribution Channels
   
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