This study was conducted to assess the utilization of various incentive program types and their relative importance and/or effectiveness as perceived by both the vendor community and its channel partners.
The incentive program types spanned a broad range to include: Co-op/MDF, SPIF programs, rebates, opportunity management rewards, trade-in programs, and end-user purchase rebates.
Separate surveys were tailored for vendor and partner audiences with the goal of identifying similarities as well as differences between the two.
