Manufacturers that rely on indirect sales channels generally offer several programs to encourage specific sales and marketing activities from their channel partners. Managing these programs can be a challenge and a drain on your team and resources. Staffers are already stretched too thin as they attempt to manage the demands of multiple partner, program, and management requests. Program and partner performance is often difficult to collect and interpret, as relevant data is often housed across multiple, disparate systems.
CCI delivers comprehensive software solutions to help channel marketers optimize sales channel performance across all their channel incentive programs. CCI software and services enable marketers to manage, measure, and optimize the myriad incentive programs offered across their demand chain, resulting in improved spending efficiency and program effectiveness.
Leveraging the benefits of 30 years of channel program best practices across a variety of industries and distribution models, the solutions provided by CCI improve channel incentive programs with a multifaceted approach, consisting of: