CCI Expands Channel Fund Management Solution

FOR IMMEDIATE RELEASE: December 17, 2009

Novato, CA – CCI, a leading provider of incentive solutions to optimize sales channel performance, today announced Fund Manager Express as the newest addition to the company’s suite of incentive management solutions for business-to-business marketers. Fund Manager Express is a specialized software application designed for companies who sell their products through independent agents, resellers or dealers and are currently managing their co-op advertising or MDF incentive programs using spreadsheets or other manual processes. This manual process usually results in high administrative costs, payment inefficiencies, and poor tracking of program expenditures. Fund Manager Express overcomes these challenges with an affordable solution that streamlines business processes and improves program reporting.

Based on CCI’s popular and robust fund management solution for complex enterprise programs, Fund Manager Express is preconfigured for marketers who are outgrowing their manual systems. The application leverages the benefits achieved from over 25 years of channel program best practices across a variety of industries and distribution models to improve channel co-op and MDF program effectiveness through automation, financial controls, audit processes and payment services.

“We’re bringing enterprise-class software and program services to companies of all sizes,” explained Debra Delaney, President and CEO of CCI. “Fund Manager Express provides the quickest time to market for channel fund management solutions. It’s designed to be affordable, impactful and accessible to all companies, while providing a foundation to easily expand functionality as needs evolve.

Efficiently administering co-op and MDF programs of any size can be a time consuming process fraught with errors along the way. Manual administration through spreadsheets and emails typically lacks financial controls, ROI measurements, process standardization, operational efficiencies and little to no access to business critical data. These challenges essentially can be costly business in the long run through high rates of payment errors, excessive management time and lack of insight into the return on investment. Fund Manager Express solves this dilemma with an affordable solution that can be quickly deployed.

A complete Fund Manager Express program can be up and running in days, not weeks or months as is typical in an enterprise implementation. The result is a focused solution that simplifies program administration while providing comprehensive program tracking of ROI and program expenditures. Once deployed, the Fund Manager Express solution can easily support expanded functionality as the program expands. Additionally, companies can choose to manage the program themselves or have CCI administer the program for them - including compliance auditing, user support, and program remittances services. 

CCI’s Fund Manager Express solution is part of a multi-tier incentive management offering, designed to optimize a manufacturer’s incentive strategy throughout its demand chain. Whether supporting one or multiple programs, CCI solutions are configured to address the unique business process and financial controls required by an organization while maximizing its ROI and efficiencies.

For more information, view the Fund Manager Express data sheet.

About CCI

CCI provides enterprise software and services for manufacturers to manage, measure and optimize incentive marketing programs for their sales partners. CCI’s client roster includes market leading companies such as Autodesk, SonicWall, Sony Playstation, Qwest and many more. Founded in 1983, CCI is based in Novato, California. Learn more about CCI and their solutions for business at www.channelmanagement.com.

 

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