CCI Releases Marketing Planner Solution to Track ROI of Partner Marketing Initiatives FOR IMMEDIATE RELEASE: December 11, 2009 Novato, CA – CCI, a leading provider of channel sales and marketing solutions, today announced the release of their new Marketing Planner application, giving vendors and their indirect sales channel an effective vehicle for joint marketing planning. With CCI’s Marketing Planner, predicting and measuring program performance provides a common vision of success criteria for channel marketers and partners alike in advance of program funding, then goes on to measure the performance vs. plan through the campaign lifecycle. CCI’s Marketing Planner provides a complete picture of projected marketing activities, expenditures and business outcomes early in the process so their execution can be influenced and monitored. Advance notice – and approval – of marketing activities provides a forum to track results against forecast throughout the plan’s lifecycle. Used in conjunction with CCI’s Co-op and MDF solutions, the Marketing Planner enables measurement of key strategic initiatives by desired performance goals and actual results - including both cost and business outcome. "Channel marketers are often responding to funding requests for joint sales and marketing activities without knowing the bigger picture of how it contributes to a reseller’s sales and marketing plan or how the activity supports the vendor’s own channel program objectives,” said Craig DeWolf, Vice President of Sales and Marketing at CCI. “The Marketing Planner eliminates both the guess work and the surprise. It is a method by which all stakeholders gain macro-level visibility into related marketing initiatives and business goals - often in advance of assigning MDF funding.” CCI’s Marketing Planner enables vendors to work with their channel partners to identify clear strategies, aligned goals and shared metrics—essentially providing a more accurate picture of the program ROI in advance of program funding, and to compare forecast vs. actual at the program’s conclusion. The Planner’s premise of representing multiple individual marketing activities in a single campaign plan provides a better understanding of how each activity contributes to higher level objectives. Sophisticated reporting across a number of these program attributes delivers the information needed to allocate dollars more wisely early in the process and presents a robust analysis at the conclusion of each campaign. CCI’s Marketing Planner is part of a comprehensive channel management suite, designed to optimize your incentive strategy throughout the demand chain. Whether supporting one or multiple programs, CCI solutions are configured to address the unique communication and financial controls required for each, while maximizing ROI and efficiencies. For more information on CCI’s Marketing Planner, view the sell sheet or contact us at info@channelmanagement.com. About CCI
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