CCI and USMotivation Announce Strategic Business Alliance

FOR IMMEDIATE RELEASE: December 2, 2009

Novato, CA – CCI, a leading solutions provider of comprehensive incentive solutions for sales channel performance, announced today a strategic alliance with USMotivation, a recognized leader in incentive award fulfillment, to serve the growing needs of their clients. Atlanta, GA-based USMotivation provides merchandise and travel rewards through a web-based points system. “The benefit to our clients,” begins Craig DeWolf, VP of Sales and Marketing for CCI, “is that they can seamlessly offer point rewards for merchandise and travel to their channel partners based on the activities and claims tracked through CCI’s software. We are pleased to be partnering with USMotivation, a leader in their field, and expanding our reward fulfillment offering to our valued clients.”

As an enterprise software and services solutions provider, CCI enables channel marketers to manage and measure sales and marketing incentive programs throughout their demand chain, resulting in greater spending efficiency and improved program effectiveness. “CCI’s channel-centric business solutions were appealing to us, making this alliance a mutually beneficial arrangement.” explains Michael Ruege, Executive Vice President, Sales and Marketing. “CCI will expand our reach beyond direct-to-employee rewards and enable us to offer reward fulfillment for activities and relationships that are unique to channel operations.”

About USMotivation

Established in 1962 and headquartered in Atlanta, GA, USMotivation is a full-service incentive management company whose core business is designing and implementing strategic incentive solutions to meet the performance improvement needs of clients nationwide. USMotivation currently employs 120 full-time associates and develops fully customized programs to help businesses maximize performance and reach their potential. USMotivation is the most award-winning incentive company in the industry and is focused on five core services: incentive strategies and awards; group travel and meeting services; creative communications; virtual experiences; and business analytics. For more information, visit www.usmotivation.com

About CCI

CCI’s client roster includes market leading companies such as Avaya, Autodesk, SonicWall, Sony Playstation, Qwest and many more. Founded in 1983, CCI is based in Novato, California. To learn more about CCI and their solutions for business, visit www.channelmanagement.com or contact CCI at info@channelmanagement.com.

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