CCI Announces a New Software Platform to Coincide with their 25th Anniversary
FOR IMMEDIATE RELEASE: March 15, 2006
NOVATO, CA –a leading provider of channel marketing enterprise software and professional services, today announced the release of their latest software platform–- SPECTRUM, to coincide with the 25th anniversary of the founding of CCI.
Leveraging this 25 years of channel best practice experience, CCI has built SPECTRUM to serve the unique needs of channel marketers. SPECTRUM is the foundation for an integrated suite of individual applications that help marketers manage and measure the marketing programs offered to their indirect sales channel partners.
Steve Isaacs, Chairman of CCI, who founded the company in 1983 states: “I am proud to announce that we are introducing a new software platform that supports no less than 14 different applications designed to help our clients manage their full spectrum of channel marketing transactions. So, it seems more than fitting to call it the SPECTRUM platform. And with the cost of these marketing programs now running as high as 40% of their sales margin, now is a great time to offer a solution that will help manufacturers achieve greater efficiency and effectiveness from their investment”. Individual CCI applications available for the SPECTRUM platform manage all the key interactions manufactures have with their channel partners including: incentive and promotion management, opportunity management, business planning, marketing program management and others. Because SPECTRUM is designed as a modular platform, individual applications may be deployed as needed for each client.
The platform easily accommodates international marketers by supporting multiple languages and currencies. New reporting and dashboards feature user configurable FACTiles which offer at a glance reporting--insuring that business-critical information is at the fingertips of channel marketers to simplify the decision making process. SPECTRUM has been designed with the ever changing needs of the channel in mind--configurable to the unique business rules of each client and program.
Mr. Isaacs recognizes that it is CCI’s continued dedication to the unique needs of the channel combined with excellent service and new software technology that will continue to build success for CCI in the coming years. Mr. Isaacs states, “It’s clear that our 25-years of channel insight and high-touch customer service have given us a competitive advantage from the onset. We believe these attributes will be the cornerstone of our continuing success ahead.”
CCI Statement
CCI provides enterprise software and services to help manufacturers manage, measure and optimize marketing programs for their distribution partners and retailers. CCI’s client roster includes such blue-chip companies as Avaya, Autodesk, DIRECTV, Sony Playstation, Qwest, Electronic Arts, and many more. Founded in 1983, CCI is based in Novato California. Learn more about CCI and their solutions for business at www.channelmanagement.com
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