Educating Partners In Deal Registration

Education and communication are important factors in a channel marketing system. By communicating, educating and training the channel partners and internal constituents on workings of a deal registration program, it will help the development and ongoing management of each partner business involved, from the manufacturer to the reseller, or vendor. When new partners enter into a channel marketing program, these steps are important in gaining their trust and getting them open to the entire working of the program.

Of course, there are restrictions on different deal registration programs that keep them legitimate. It is not a negative thing, however. Some of these restrictions help some partners in the deal registration program by assuring confidentiality and a "no conflict" policy. This includes territorial restrictions and non-compete clauses, and by providing view-only access to registered deals, as applicable.

While there are many positive aspects of deal registration management systems, there are some that do not work. Some reasons that deal registration systems fail or die can be attributed to confusing program guidelines, data gathering creep, lack of communication, and non-enforcement of the rules and guidelines.

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