If you’re like most channel marketers, your channel programs consume a large portion of your overall go-to-market budget. Program components are growing in number and complexity to address the needs of today’s dynamic marketplace.  Existing processes are not always the most efficient and obtaining true ROI and insight from your efforts is often elusive, if not impossible, to obtain.

That’s where CCI Professional Services can help.  Our Professional Services team leverages over 25-years of best practices to help you design, configure, launch, and analyze channel programs and promotions. The team consists of channel marketing consultants, analysts, and creative services personnel to help turn your program into a competitive advantage.

 

Program Development	Creative Development	Program Analysis
Ensure program goals are achieved and expedite partner adoption. Recommend reward structure Establish appropriate business rules and reporting requirements Design go-to-market communication strategy Software and systems training for client and partner users Author guidelines and program terms and conditions	Capture partner mind share with launch materials or co-marketing tools Web interface/site design Partner launch collateral Online sales presentation tools Promotion themes and announcement material Co-marketing materials for print and electronic media	Uncover trends, identify opportunities, and continually improve program performance Custom reporting using powerful On-Line Analytical Processing (OLAP) tools Create partner scorecards evaluating performance across multiple programs Quantitative and qualitative surveys and questionnaires Recommend program enhancements