Comprehensive incentive solutions to optimize sales channel performance

Manufacturers that rely on indirect sales channels generally offer several programs to encourage specific sales and marketing activities from their channel partners.  Managing these programs can be a challenge for channel marketers.  Program and partner performance is difficult to collect, let alone interpret and use, as relevant data is often housed across multiple, disparate systems. In addition, program administration can be a strain on resources, as staffers are already stretched too thin as they attempt to manage the demands of multiple partner, program and management requests. 

CCI delivers comprehensive incentive solutions to help channel marketers optimize sales hannel performance across all their channel incentive programs. CCI software and services enable marketers to manage, measure and enhance the myriad of incentive programs offered throughout their demand chain, resulting in greater spending efficiency and improved program effectiveness.

Leveraging the benefits of over 25 years of channel program best practices across a variety of industries and distribution models, the solutions provided by CCI improve channel incentive programs with a multi-faceted approach, consisting of:

• On-Demand Software to manage channel incentive activity at all levels
• Professional Services to design programs and enhance their ongoing performance
• Program Management services to streamline operational efficiencies and facilitate reward fulfillment