by Anna Johnson
If you’re not getting the partner mindshare you want, ask yourself, “How easy is it to do business with me?” When answering this, consider how many steps it takes for a partner to access a whitepaper or new product information. How slow is it for your VARs to get an approval on a pricing and quoting assessment? Do you believe your partners are able to clearly articulate an escalation path for sales support issues? If you are unable to answer these questions and others around the topic of complexity, consider complexity as the key saboteur of driving your partners away. If that’s the case, the key to improving partner engagement may be simplicity itself.
| |
