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The Top 10 Focus Areas for Channel Marketers In 2011 Channel Management Insights is a monthly publication with best practices for channel marketing professionals.

by Craig DeWolf The Top 10 Focus Areas- 2011
The New Year has begun. Good, bad, or indifferent, many of us start the year with a fresh slate and a new set of challenges.  What job-altering trends are we as channel marketers in for?  Find out here.   This list is based on feedback from those who matter most—you as channel marketers as well as direct feedback from partners.

 
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ARTICLES  
Participate In The Aberdeen Study- "The Extended Sales Enterprise: Channeling Better Results"

Peter Ostrow, a Research Director at Aberdeen Group is conducting a survey of channel marketers which will benchmark channel sales and marketing effectiveness. You are invited to participate in his brief survey and share your experience.

In appreciation for sharing your time and thought, Aberdeen will provide complimentary access for you to the full benchmark report (a $399 value). Individual responses will be kept strictly confidential, and data will only be used in aggregate. By participating in this survey, you will be able to see how your experiences in partner relationship management and channel enablement compare with those of your peers, benchmark your performance, and see how you can achieve Best-in-Class results.

Click here to participate!

     
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Around the World Wide Web
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Multidimensional Incentive Programs for Channel Marketers
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Getting ROI From your MDF Program
by Craig DeWolf, Channel Champion

The Secret to Recruiting Better Partners
by Heather K. Margolis, Channel Maven

2010 Channel Chiefs: 10 Rules For A Channel Playbook
by Scott Cambell, CRN

     
   
 
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