by Anna Johnson
Think about your marketing arsenal, tricks of the trade, your marketing mojo, and ask yourself three questions: What’s working? What needs improvement? What will give you an edge over the hundreds of other vendors/manufacturers vying to do joint marketing plans with your channel partners? The last question is probably the most important question but hardest to tackle. Joint marketing planning is intended to help partners and vendors work in smarter ways to find the right customer at the right time and to deliver the goods in the most efficient way possible. But how do you extend the benefits of JMP, focus your resources, and do so in a way that makes it rewarding for partners?
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