Channel Management Insights
 
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From Novice To Professional—What Skills Are Required To Be A Successful Channel Manager? Channel Management Insights is a monthly publication with best practices for channel marketing professionals.

by Anna Johnson
The Top 10 Focus Areas- 2011If you are recruiting or hiring key positions for your channel organization, there’s no industry blueprint of skill sets that are required to fill the array of unique and very important channel roles. Often the path of a professional channel executive is marked by a winding trail of experiences where no two travelers have walked. Some may have spent time working in sales, others in product marketing, and then unexpectedly found themselves pleasantly or unpleasantly in the role of a channel account or program manager. Imagine there was a blueprint for designing the perfect channel marketer, program manager, or account manager? What skill set would be required? How would you use the blueprint to hone your skills and advance your career or seek out the perfect new recruit?

Channel Management Insights sat down with Steve Hammond, Director of Global Partner Marketing at Emerson, a diversified global manufacturing, technology, and datacenter infrastructure management company, to discuss his framework for identifying and cultivating skills required for professional channel managers in both tactical and strategic roles.


 
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